Continuing Ed Express
Continuing Ed Express provides online real estate continuing education courses that help fulfill real estate licensing requirements in 25 states. They also provide prelicensing courses for Hawaii, Minnesota and Wisconsin along with free skills training to help prospective, new and experienced agents by providing them with the proper tools in helping launch their careers.
Continuing Ed Express came to Alive looking for help with search engine marketing.
For search engine optimization, Alive performed keyword research, wrote optimized titles, descriptions and on-page content, and fixed technical issues that were creating duplicate content on the site. In the first six months of engagement, Alive grew organic traffic 51.6% and revenue from organic traffic 54.2% year-over-year.
For paid search, Alive took over management of Google Adwords and Bing Adcenter and restructured the campaigns as a mix of geo-targeted text ads and display remarketing ads. In the first six months, Alive was able to cut cost-per-acquisition by nearly half. Alive grew revenue from paid search 65.8% with only a 5.5% increase in ad budget.
“Alive Wired increased our paid search ROI significantly from what we had been achieving before. They stay in communication with us frequently, and their reports provide useful information so we can see can keep track of our paid search budget. They’ve also helped us fine-tune text on our website to better improve our SEO.” – Liz Luger Anderson, Owner, Continuing Ed Express